Grace Hopper Annual Conference Schedule


Developing Market-Leading Products – Strategies and Techniques for Growth Engineering

October 15 10:30 am-11:30 am
Lanier Grand Ballroom A Level Four Hilton Americas
TRACK: Productization
LEVEL: Intermediate

In this panel, we focus on strategies and techniques used by highly successful companies to create market leading products and achieve their current scale. We will go through four stages of a typical product growth cycle and discuss how these strategies and techniques are being adapted at different companies. The goal is to help our audience understand growth engineering and gain insights to create impactful products in the future.