Grace Hopper Annual Conference Schedule


Ideation Wheel: Keeping the Customer at the Center of Innovation

October 16 10:30 am-11:30 am
Lanier Grand Ballroom A Level Four Hilton Americas
TRACK: Productization
LEVEL: Intermediate

90% of startups fail. Through a customer-driven approach, organizations increase their likelihood of success. This workshop will share industry-proven methodology for developing products that address the needs of your audience. Participants will enhance their product discovery skills by completing an “ideation wheel” showcasing a customer’s goals and obstacles, and a potential product addressing their needs. Participants will leave the session with a toolkit of techniques for developing products and services.