Grace Hopper Annual Conference Schedule


Product Strategy/Design: Presentations

October 15 4:00 pm-5:00 pm
Lanier Grand Ballroom A Level Four Hilton Americas
TRACK: Productization
Presentation / Lightning Talk
Human-centered Technology
4:00 PM - 4:20 PM
LEVEL: Beginner

The reward of any technical challenge lies in its ability to impact a human being. It might meet a need, introduce a convenience, or create emotion. The job of a User Experience Researcher in Technology is to match the pursuits of the technologist and the dreams of the designer with everyday life. This presentation discusses human-centered design methods and process, including examples of their application in the realm of technology.

Get Real to Get It Right: Letting Your Customers Lead
4:20 PM - 4:40 PM
LEVEL: Intermediate

“That’s so much easier!”

“That’s stupid.”

Do you know what your customers are saying?

Sometimes it’s music to your ears, and sometimes it’s painful to hear.
How do you let your customers, your ultimate CEOs, lead & shape your products & services? The trick is co-creation. Have fun with humility & harness the power of experimentation. By thinking big & acting small, you & your customers can champion change together.

Let Users Drive Product Roadmap: Strategy, Meet User Research
4:40 PM - 5:00 PM
LEVEL: Intermediate

The first step in product creation is deciding what to design & build. Early user research discovers unmet user needs, informs priorities and helps determine which products to develop. This presentation discusses three user research methods and illustrates how they helped guide our mobile product strategy. While the examples focus on mobile in enterprise, these methods are just as applicable to the consumer space.